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AMSTERDAM OLYMPICS IDENTITY (2023)
Category: Identity System, Graphic Design
Designed and developed an expansive identity system for an Olympic city, intended to unify a broad network of communications across various scales. This comprehensive design system includes elements such as logos, iconography, stamps, event programs, posters, uniforms, signage, and souvenirs. Rooted in the values, history, and culture of Amsterdam, the identity system is adaptable to a diverse range of mediums, ensuring cohesive and impactful representation.